Back from Thanksgiving with a Sale!

We are finally back after a great Thanksgiving weekend! I appreciate those of you who still ordered and thank you sincerely for your patience as the shipping turnaround time was a little longer than usual since we were not in town to take care of orders and our Internet time was extremely limited in regards to answering emails.

But now we are back with a Sale to help you get started on your Christmas shopping! We have taken 10% all makeup sets (NOT the a la carte eyeshadow, blush, foundation, & powder), all Face Premium Brushes and other select brush sets, and a few Limited Edition sets that were popular Customer Request Choices (see on Limited Edition page).

Please also make sure to check out our Clearance page as we have added some new items, mostly from our past Summer 2009 LE Eyecolors. Make sure to read the listings CAREFULLY as not all are full sized items!

Per request of some of my customers last year, we are offering a Limited Edition set of our Christmas Eyesparklers which is eye-safe cosmetic glitter in the typical holiday colors of gold, silver, white, red, and green! You'll love these used by themselves (with a good cream base for optimal adhesion) or mixed in with your other cosmetics to add a festive sparkle.


However, these are ONLY available in full-sized sets (one of each color) and once we sell out, they will no longer be available! We also do NOT have sample sizes, nor will they be available in full-sized singles.

FYI, there will be no Blog Specials for the month of December. Also, we will be running this sale until December 19. As with this past holiday, we will leave the online store "open" but orders received from December 20-28 will likely not ship until December 29-30 at the earliest. Depending on what stock we have available, we may continue the sale (meaning we'll mark the items down again) December 29 as an After Christmas sale!

Because of the nature of this sale, please do expect that there might be a 1-3 day delay in our usual shipping time so don't panic if we don't mail your order out the same day or within 24 hours of placing an order. We are known for our quick turnaround time but this is one of those times of the year it is more difficult to maintain that so continue to have some patience with us!

Thank you all!

Store updates...

Hey, all! Since our staff will be going out of town this weekend and will be gone for a little over a week and there is much to be prepared for that, we have decided not to have a Blog Special this week. We have left up the one from last week as there is ONE set left for sale before we get more in stock, which will be hopefully sometime next week. So good luck to the one quick enough to snag this last Custom Brush set. :)

On that note, our Online store will still be open but if you place an order between 12:00 p.m. CST this November 20 (Friday) to November 30 (Monday), it will likely NOT be shipped until Dec. 2 (Wednesday) at the earliest.

But on a better note...there will be a month long sale starting in about two weeks (early December) on select Makeup and Brush sets just in time for the holidays! Just check back with us then!

Blog Only Offer

We recently had one of our wonderful customers (Cristine of CristineRose86 on YouTube) request a brush set that she thought would make a wonderful Beginners set. There will only be a few sets of this available this week, but if this proves to be a popular set (and we are sure it will!), we will restock them by late November (likely after Thanksgiving weekend).

This is a Blog ONLY offer as we like to pass great savings to our loyal customers! We'll offer up the current stock we have until we run out OR this Sunday, Nov. 15.

Click HERE to see the Blog ONLY sale.

Thanks all!

Blog Only Special Offer!

This is a special sale that is good ONLY for those that follow us here at Defining True Beauty or our Facebook page:

Check out a special offer on a brush that we are promoting. (As it is one of our top favorites!) Even if you only need one for yourself, it will be a great time to stock up as Christmas is coming and they'll make wonderful stocking stuffers. Or you could be like me, and just like to have a few back ups just in case! ;)

Blog Special

This will only be good while supplies last or November 8 (Sunday), whichever comes first. As noted in the listing, no substitutions allowed please. :)

Also, you MUST use the link above (or here: BLOG SPECIAL) to get your third brush. If you do not use this link and simply add tw0-three Sleeks to your cart, we cannot offer you the special deal. This is so we know who are loyal followers are!

Extending Premium Brush Sale!

Yes, you read correctly...due to popular demand, we will be extending the sale we have on our Premium Brushes until November 19! Remember, all brushes (except the Premium Eyebrushes under $6) are 10% off right now!

No Blog Special for this week but all orders over $15 will get a free Eye/Lip Pencil Sharpener. (Remember, this does not include taxes or shipping so do your math carefully!) There will be no need to add anything to your cart, it will be automatically included. :) HOWEVER, this will **ONLY** be for orders that we receive by Oct. 31. If you place your order in November, we will not be able to honor the deal.

Some new stuff, a Blog Special, and a Sale!

If you stalk our website, you might have noticed that we put up a new Premium brush yesterday as well as a new accessory!

Our first new offering is our Premium Mini Eye Buki. (We took a picture of it next to our full sized eyeshadow--that is about the size of a quarter--so you could get an idea of how adorable it was!)

Because of popularity of our other mini brush (Mini Dual Ended), we thought you all would also enjoy this one! What I like about it, besides its travel-friendly size, is that it has a nice fluffy bristle head that allows for great all over application or blending colors. As with our other Premium brushes, this one is 100% synthetic and assembled in the USA.

Then we also have our new Dual Eye/Lip Pencil Sharpener with Cover. It's a tool I know many of you all use if you still wear traditional eye or lip liners (I admit to still using Wet 'n' Wild 666 Lipliner, a Makeup Alley fave!) and a good pencil sharpener is a must!



This week's Blog Special is for our Blushes. Just click HERE to see this week's special deal! This offer will be good until Friday, Oct. 23.

Then, our sale for the entire week is for the winner from our recent poll: Premium brushes! With an exception of the Eyeshadow brushes that are under $5.99, they are 10% off for this week until next Sunday, Oct. 25. *Pleaes note that Sale prices are for the current stock only. Once they go out of stock, when they will return, it will be at their regular price.

Happy shopping all!

New Fall LE Eyecolors are here!

They are finally here! This was actually a good week to release these; the weather has finally turned cooler here in the normally hot and humid state of Mississippi. I think it was actually 48 degrees early this morning, lol! It was a welcome change though. ;)

You'll find them here at our Limited Edition page. As with our other collections, make sure to act fast as there are very limited quantities of these (especially of the full-size complete set) and will no longer be stocked once they are gone!




A brief rundown on all the colors:

Enchanting - A grayed plum with colorful highlights; Inspiring's purple sister.
Endearing - A stone colored beige; great for those with more neutral skintones as a highlighter.
Enigmatic - An intense blue-grey; similar to Placid but more mysterious!
Enthralling - A bright mustard gold; not for the color shy. ;)
Enthusiastic - A bright and shimmery light golden yellow; great highlight or base color.
Enticing - A rich shimmer purple; complements well with Enthralling for a bold look.
Feisty - A shimmery dark taupe; reminds me a lot of an old tester color I called Shimmery Dark Taupe.
Mesmerizing - A milk chocolate shimmer; natural and goes well with anything!
Remarkable - A soft silvery light green; made to go with Enigmatic.

So which ones are my personal favorites and what I would wear everyday? I adore Enthusiastic, Enchanting, Mesmerizing and Feisty--these are very natural colors I could wear to the office, and I suspect if any sell out first, these would be it!

Word of caution to those that try Enthralling however--I'd say this is one **bright** Fall color; it definitely has the golden tones you would recognize with this season and you don't have to worry about this one not showing up on you!

But we hope you like these colors and enjoy wearing them this season! They'll be available until they sell out or mid-December, whichever comes first.